If you’re in a region where agriculture is the backbone of your economy, you have a unique opportunity—and responsibility—to serve that vital member segment: agri-businesses. From multi-generational farms to ag-tech startups, these members contribute enormously to local economies, cultural identities, and food systems.

While some people may wonder what the chamber can do for a family farm and the like, they might be surprised to find out that you have more going on than networking mixers or one-size-fits-all programming. You can build real value through relevance, respect, and representation.

So what kinds of events, programs, or services actually help your agricultural members get the most out of their chamber investment?

We asked chamber professionals who serve strong ag regions across the country. Here’s what they said—and what you can take away to grow your impact.
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These events do more than celebrate. They create high-visibility platforms for agri-businesses, attract sponsors, and deepen community connections.


3. Lean into Agritourism and Public Engagement

Many ag chambers are finding success by showcasing their agricultural community to the broader public in fun, engaging ways.

Jesi Jackson, Executive Director at the Johnston County Chamber of Commerce is trying something different (and exciting): an Agritourism After Hours Event. Held at a local winery and B&B, with farm-to-table food and local wine. The event is both educational and social. “I’m excited—and a little nervous,” she admits. But embracing agritourism as a tool for connection can be incredibly powerful.

Likewise, Caitlyn Hatcher, President & CEO at the Moultrie Chamber of Commerce has found major success with its Farm to Table Dinner, which connects local farmers with the community. It’s one of several initiatives run by their highly active Ag Committee. “Agriculture is at the heart of our community,” she says. “Supporting our farmers is a top priority.”

These events break down barriers between the farm and the town and help residents appreciate where their food (and economic strength behind it) really come from.


4. Prioritize Policy and Problem-Solving

Farming is more than a business. It’s a complex, regulated, weather-dependent, often misunderstood way of life. Agri-businesses need to know their concerns are being heard and acted on.

That’s why The Moultrie Chamber of Commerce’s Ag Issues Event is such a standout. Bringing together farmers, policymakers, and industry experts, the event offers a platform to discuss real-world challenges facing the sector—from labor shortages to water rights.

Similarly, Carmelle Bielenberg’s chamber is focused on advocacy efforts that support the ag and forestry sectors directly. Chambers that bring ag to the policy table position themselves as not just supporters, but champions of the industry. And it’s something that their members don’t have the time and influence to do for themselves.


5. Create Dedicated Committees and Peer Groups

One of the simplest yet most effective strategies is forming an Ag Committee. Mary Peters Siders, President of the Levelland Chamber of Commerce notes that her committee leads local tours, producer appreciation events like a shrimp boil, and even provides scholarships. These groups give ag members ownership and voice within the chamber, while also generating ideas for new programs.

The Quincy Area Chamber and the Moultrie Chamber of Commerce also leverage their Ag Committees to power year-round initiatives, including large-scale banquets, scholarship programs, and awareness campaigns.

For business development, Joey O’Hern is considering a Leads Group specifically for the ag industry. This is a savvy idea given the unique supply chains and partnerships farmers rely on.


6. Build Bridges Between Ag and Economic Development

Supporting your ag members and providing value in membership is only the first step. You also need to integrate them into the larger vision for your community’s future.

Jack Cunningham’s chamber is doing just that. By bringing in a young, well-known farmer interested in regenerative practices and forming a cooperative with the local Farm Bureau, he’s building the next generation of ag leadership and collaboration.

Meanwhile, the Moultrie Chamber ensures ag leaders are part of economic development, workforce planning, and community initiatives. Caitlyn Hatcher says, “Their voices are essential to the success of our entire region.” This level of inclusion signals respect and raises the profile of the entire ag sector.


7. Host Events That Are For Farmers, Not Just About Them

One of the most heartwarming (and clever) events mentioned is Moses Lake’s Farm Family Brunch. It’s a free event at a top restaurant with Santa and family photo ops. It’s a sincere thank-you and a sponsor-friendly opportunity all in one.

Events like these make ag members feel seen and appreciated without asking for anything in return. That kind of goodwill pays dividends in loyalty, referrals, and long-term engagement.