To provide value during tough economic periods, chambers need to redefine practical benefits, emphasizing immediate ROI. Practical offerings could include resource pooling programs, bulk purchasing discounts, shared professional development opportunities, or marketing co-ops that directly impact members’ bottom lines. Highlighting these tangible, financial advantages can shift the narrative from membership as an expense to membership as an essential strategic investment.
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Another fresh approach to divided times involves proactively engaging younger professionals, who often view chambers as traditional entities disconnected from their career goals or values. Developing mentorship programs, young professional groups, and networking events that integrate emerging leaders into chamber activities not only invigorates membership but also secures long-term engagement and sustainability.

Younger generations have strong cohorts/peer groups. Once a chamber starts winning over the hearts and minds of some younger professionals, others will follow. They are wonderful word-of-mouth marketers once they understand the value of membership. To do that, a chamber needs to be where they are and produce content that helps them understand the role of the chamber in their professional lives. Chambers also need to break the stereotype of the organization as a “group of old people.”
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When sponsorship revenue declines, chambers must get creative with alternative funding streams. Innovative fundraising methods, such as community crowdfunding campaigns, digital sponsorships (webinars, podcasts, newsletters), or developing smaller-scale, targeted sponsorship opportunities that require less financial commitment can attract new supporters.

Explore grant funding, partnerships with local governments or nonprofits, and creating specialized, exclusive benefits that motivate members to step into sponsorship roles previously occupied by larger sponsors.

Steel is forged in fire. Iron sharpens iron. There are many platitudes about how bad times create growth and strength. It’s not time to circle the wagons yet. Even when indicators show tough times ahead, some chambers are thriving. Jennifer Swaney-Buchanan shared, “Economic uncertainty is always a consideration, but we are seeing remarkable growth in our area and our Chamber membership—our highest numbers since pre-COVID. We are experiencing significant expansion, with new businesses opening, and a substantial increase in tourism on Route 66 coming. Our infrastructure and highways are being upgraded and enhanced, and investment in our region is increasing dramatically. Rather than preparing for decline, we are experiencing increased engagement of businesses and community. Oklahoma recently faced raging tornadoes and fires. We will continue to stand beside our businesses and community, no matter what challenges come our way. We have already proven that we can survive a catastrophe that brings the world to a standstill with COVID. Today, we are not just in a good place—we are in a better place, a stronger place, and a place built to last.” What a story to be able to tell your members.

It's easy to let worry mar your view and if you’re experiencing significant drops in membership and sponsorship, it’s hard to put on a happy face. But leading through adversity is what we’re called to do. Even if your choice is in the White House, your community may face natural disasters or the closing of a large employer.

Agility and attitude were the game changers during COVID and still are today.

Even during trying times, chambers can create compelling stories that resonate deeply, attract diverse membership, and establish chambers as indispensable community pillars in challenging economic times.

Join the conversation here.

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