Whether you're new to the chamber industry or you've been working in it for years, the more time you spend as a chamber pro, the more you (probably) compare your chamber to others. If that's the case, you may be wondering whether you are doing everything you can for your members.
Should you be doing more?
Are you doing the right things to help them succeed?
This basic checklist will give you some idea of the things you should be doing in addition to recruiting and retaining members. Then again, it's these other activities that help with recruitment and retention.
Every chamber and community are different. Urban businesses have different needs than agrarian ones, just as small businesses have different needs than larger organizations. However, there are basic things that every chamber should be doing for its members.
When educating your members, you want to make sure they know the following:
One of the main skills chamber pros have and one of the best uses of their time is connecting and building. That can be member to member, community leader to business leader, or even resources with recipient and vice versa.
You do this through:
Advocacy and Representation
Marketing and Promotion
As the Voice of Business, the chamber has a large and varied audience. A little promotion for your member businesses could result in big outcomes for them. It can also bring in revenue for the chamber through some of the ways mentioned below:
Behind the Scenes
This may feel a bit overwhelming but we're not suggesting you do this all overnight. Plus, you're likely already doing a lot of it. These are just the major areas you should concentrate on in addition to recruitment and retention. However, if you're looking for a few additional projects, check these out.
What would you add? Share in the Chamber Pros Community Facebook group.
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