As a chamber professional, you know that social media is a powerful tool for connecting with members, attracting new businesses, and promoting your community. But with a packed schedule, how can you make the most of social media without it becoming a time suck?

The good news is that making social media work a solid return on (time) investment is as easy as giving it some parameters and goals.

Ways to Streamline Your Social Media for Better Productivity

You don’t have time to “do” social media just because the marketing gurus tell you to. You need to be able to see tangible results for you and your members. With a strategic approach of knowing what your goals are paired with the smart use of technology, you can significantly improve your social media engagement in just 30 minutes a day.

Define Your Goals

For most of us, social media is a way to engage with your members, future members, and community. But it's likely you have a secondary goal too such as helping your member businesses, attracting tourists to the area, or improving public relations for the region you serve. Whatever your goals or desired outcomes for your time spent on social media, make sure you grade every post against them. Communicate your objectives to your staff, intern, and anyone who is doing social media for you.

Plan Ahead and Batch Your Work

Setting aside time to batch work helps create efficiencies because you’re not switching back and forth between different tasks. Repetition builds speed.

Dedicate a few minutes each week to map out your social media content. Plan posts that highlight member businesses, upcoming events, local news, and relevant business trends. You can also create an annual content calendar by month with reminders, community-specific ideas (such as festivals, parades, etc), special days of celebration, etc. Then you can spend 2-4 hours once a month scheduling all the static posts. Then just add spontaneous posts as needed.

Set aside a block of time to create several social media posts at once. This is more efficient than creating content on the fly every day. While it seems daunting to block out an hour or two to create the posts for the week, you will use less time than trying to scrape together posts at the last-minute in-between meetings and member visits. The panic alone with trying to do that on the fly will strip you of creativity.

Utilize platforms like Hootsuite, Buffer, or Later to schedule your posts in advance. This frees you up to focus on other tasks during the day. 

Leverage AI to Streamline Your Workflow

Forget the lesson learned from the movie Terminator and put the machines to work for you.

Tools like ChatGPT, Gemini, Co-pilot, or Jasper can help you quickly generate engaging captions, social media copy, or even blog post ideas. Just provide a prompt and let the AI do the heavy lifting.

If you’re creating a spotlight for a member but you’re struggling with what to write, use AI. AI can pull info about the business, making a spotlight really easy. However, don’t forget to add the “secret sauce” where you mention something special about the member. AI will just rewrite marketing copy from the web but if that member business sponsored a winning sports team or feeds the homeless, add that to what AI creates. Or simply tell AI they do that and have it add to its write-up.

Additionally, AI platforms like Dall-E or Midjourney can create custom images for your posts.

AI-powered analytics platforms can also analyze your social media performance and provide insights into what's working and what's not (even if you’re like me and don’t understand the finer points of analytics).

Engage with Your Audience in Less Time

Don’t just post and ghost.

Dedicate a few minutes each day to interact with your followers. Respond to comments, answer questions, and thank people for sharing your content. Assign social media time twice a day for ten minutes each and set a timer. You don’t want to end up down the rabbit hole as those Reels can be so clever.

Participate in relevant community or industry discussions. Add hashtags to expand your reach and connect with potential new members. Follow hashtags for your area. Search on popular topics.

Repost/share photos or videos from your members and followers to show your appreciation and build community. 

Utilize Live Video and Stories

This doesn’t take any extra time out of your day because you’re already attending these events or visiting members. Just pull out your phone and create short clips to share with the community.

Additionally, you can host a Q&A session, interview a local business owner, or give a behind-the-scenes tour of a chamber event. Post short, engaging videos or photos that capture the essence of your community.

Additional Tips for Efficient Social Media Management

Want to save even more time in your content creation and posting to social media?

Bring on a student intern. It frees up your time and is a great experience for the student because they can learn the business side of social media. An intern can create a content calendar of special posts on each day such as a member spotlight, awesome member benefit, or interesting fact about your community. People will learn to watch for those posts if they know Tuesday is Trivia Tuesday, for instance.

Relying on an intern for posts is nice because it’s quicker to edit than create from scratch. Additionally, just as mentioned before, if you have your intern batching posts, you can get an entire year’s worth of content created in a much shorter time than sitting down every day and trying to be creative for one post at a time.

Share articles, blog posts, and other relevant content from reputable sources to position your chamber as a thought leader.

Reshare evergreen content with new social media lead-ins.

Turn a blog post into a series of social media posts or create a short video summary of a longer article. Here’s how:

Repurposing Blog Content into Social Media Posts

1. Choose Your AI Tool

Several AI writing tools can help with this task:

- ChatGPT: Versatile and can handle a wide range of prompts.

- Jasper: Specializes in marketing copy, making it a good fit for social posts.

- Offers templates specifically for repurposing content.

2. Provide a Clear Prompt

The quality of your results depends heavily on your prompt. Be as specific as possible and include the:

Blog Post Link. Paste the link so the AI can analyze the content or copy the content directly into the AI.

Platform. Specify the social media platform you want to post in (e.g., Twitter, LinkedIn, Facebook).

Audience. Tell it who you're trying to reach.

Desired Outcome. Tell the AI what you want (e.g., catchy captions, a series of posts, questions to spark discussion).

Tone. Indicate the desired tone (e.g., professional, enthusiastic, informative).

Prompt Examples:

If the AI struggles with a long article, break it into sections and generate posts for each part.

Simple: "Repurpose this blog post into 3 engaging Twitter posts: [Link to Blog Post or Blog Text]"

More Detailed: "Create 5 LinkedIn posts from this blog post, focusing on key takeaways and actionable tips for professionals: [Link to Blog Post or Blog Text]. Use a professional and informative tone." You can also tell it to use the same tone as the article.

Interactive: "Generate 3 Facebook posts from this blog post, each ending with a question to encourage discussion among our members: [Link to Blog Post or Blog Text]. Keep the tone conversational and engaging."

3. Process

Paste the prompt into the AI tool.

The AI will generate results. Read through them carefully, selecting the best options. Tell the AI what you liked about the ones you chose. If necessary, ask it to rework the others based on your feedback.

Tailor the generated posts to your chamber's brand voice and add any relevant hashtags or mentions. Share your changes to AI so that it can learn more of what you want for the future.

Pair your text with eye-catching images or videos for better engagement. You could even use AI tools for image generation if needed.

Use your social media scheduling tool to spread out the posts for optimal visibility.

Finally, share your social media content across multiple platforms to maximize your reach. Consistency is key on social media. Even small, daily efforts can lead to significant improvements in engagement over time. By implementing these tips and leveraging AI tools, you can streamline your social media posting and management to just 30 minutes a day.


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