As chamber pros, productivity and time are your secret weapons. You need time to launch the initiatives you want and to meet your goals. But without a productive use of that time, it doesnāt matter how much you have of it. You need both to be successful in your goals. Yet, in all our lives there are time drains or leeches that are sucking away one of your most valuable commodities. In this article, weāll help you identify them and then give you a way to deal with them. Itās time to get your time back and weāre going to help you do it in as painless a way as possible.
If you find yourself wondering where your day went, youāre not alone. Many of us feel like we get to work, make a cup of coffee, answer a phone call, and itās the end of the day. No sooner have you just started it and itās over. And thatās a big deal for a chamber pro, especially since many of us have days that easily bleed into our nights. Instead of lamenting what happened to your day, letās explore some of the most common leeches of our time.
Before we get into all the time sucks in our day, letās talk about one that you can controlāensuring your personal machine (aka your body for those of us who remember School House Rock on Saturday mornings) is performing optimally. When you donāt get enough sleep, when you donāt eat well, when you consume something that makes you sick/bloated/sluggish, and when you run yourself ragged, you are using a body that is not able to perform as top capacity.
Confession: Every Sunday, I plan my schedule trying to fill up as much as I can in revenue-generating activities but still leaving space for emergencies as well as a passion project of mine. Every day before I get ready for bed, I review the day, see what I accomplished, and whatās due the next day and the remainder of the week. When I wake up, I always know whatās on my to-do list. Today, I had extra time (according to my schedule) to work on my passion project. However, last night I didnāt sleep well. I went to bed late and couldnāt fall asleep. I walk up to the rush of adrenaline that always happens when I wake up to an alarm. (I almost always wake up before my alarm.) Two cups of coffee didnāt help the situation.
Iām now going about my day in a vehicle that is not up to performing on all cylinders. Itās sluggish and not functioning properly. Your body, just like your car, is designed to get you where you want/need to go. When you donāt take care of it, it lags. Itās slower. It takes you longer to get where you want to do, and you waste precious time. Before you try to do any of the other things listed in this article to help you regain productivity, start with taking care of yourself.
Now letās get to the rest of the things that are slowing you down.
This time weāre not referring to your body. Instead, weāre talking about the knee-jerk responses you may have responding to all the āshouldsā or emergencies people tack onto your time. As a chamber pro, you have an agenda, a strategic plan, and goals. You donāt want to treat your workday like a Whack-a-Mole game where youāre banging something down wherever it comes up. Yet, that is what a lot of chamber pros do. They react to wherever someone else is popping up and drop what theyāre doing to attend to that āmole.ā
Solution: stop letting others set your priorities. You met with your board and created a strategic plan. You know what your goals are. Someone elseās emergency is not your emergency unless it impacts one of your goals. Thatās not to say you shouldnāt be helpful but be deliberate with your help and not like someone using a padded hammer in that carnival game. There is nothing productive about that.
Letting others set your agenda can be a real time drain and that often happens when you donāt know what youāre doing. We donāt mean this as a putdown of your skills. Quite the contrary. The more capable you are, the more often people will seek help from you to straighten out their problems. When you go into every day knowing what youāre doing, you will have a clearer vision of what doesnāt fit (aka someone elseās agenda, for instance). On the other hand, if you go in waiting for that phone to ring or the next emergency to fall on your desk, youāre starting in reactive mode. This gives the rest of the world power over your day and places them in charge.
Solution: chart your day, week, and month. Know what must be done immediately and whatās on the horizon. Practice saying ānoā and setting expectations. If you have your to-do list prepared, you can easily see if you have additional time to help or if you will need to defer their issue to another day or help them find another solution/delegate it to someone else.
While there isnāt anything you can do about this, if you are female, you can become more aware that people are more likely to ask a female co-worker for a favor than a male. Additionally, women who are inclined to help are viewed less favorably than women who are less agreeable. Something to think about before agreeing to the next work āfavor.ā
Using Antiquated Methods Around the Office
Tech has changed a lot in the past decade. From its cost to its capabilities, from its integrations to its limitations, if you havenāt investigated new software and whatās available to streamline your processes, you could be wasting a lot of time on things that could be automated. Sometimes itās not even a matter of adopting a new tool but taking the time to understand how what you currently have works.
Solution: Think about one of your biggest pain points from a productivity perspective and search online for a solution. You might be surprised about the options out there. Sometimes, you already have what you need. You just donāt know it. Remember all those emails you get about software feature updates? Read them on occasion and you might just find you have more capabilities in your hands than you realized.
We only know what we know. If youāre not a lifelong learner, there may be a solution out there that you know nothing about. While other generations look down on the younger ones for ājob hoppingā there is one benefit to doing so. You see how other companies work. If youāve been with your chamber for decades or been in the industry since before social media, you may be doing it the way you know best. That is great; until it isnāt.
Itās important to ensure youāre always exploring how others are doing the job. Put yourself in charge of your professional development and education. Donāt expect someone to tell you. Be open to learning new things and experimentation. You may find a more efficient way to do something.
Do you know what you do every day? Have you taken the time to write down how you spent your day? Weāre not asking about your to-do list. Weāre referring to what you do during the day, not what you were scheduled to do.
Solution: it takes a little extra time to write down everything you do but it gives excellent insights into your day and where you are spending your most time. Pretend you are billable by the hour for two days. Record everything you do and how long you spend on it. After two days (or ideally a week), look at what youāve found. Where are you spending/wasting most of your time?
We know youāre in your position to help your community, but the chamber must make money to stay open and pay your salary. Thatās why itās important to know which of your activities contribute to that. Out of your daily tasks, which ones have the most return on investment? For instance, do you generally spend about an hour on your monthly open house and then convert that work into five (on average) new members? Great! Or do you get new members or interest every time you send out an email? There are some activities that you do that are simply more lucrative from a memberās perspective.
Solution: identify these actions and make them a priority for your chamber. Sure, some of your actions create long-term benefits, while others are quick wins but always prioritize the ones that make money if increasing revenue is one of your chamber goals.
So, do any of these sound like reasons for why youāre not as productive as you want to be? If so, theyāre easily changed. You just have to want to.
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