Ask the city to share your chamber's events, announcements, and news on their social media pages. Many cities have a larger follower base (both local and visitors), and sharing through these channels can significantly boost your visibility.

If your city has a community events page/calendar or a news section, request to have your content featured there. This could include upcoming networking events, important announcements, or initiatives that impact local businesses. They may even share your member spotlights.

Partner with the city on joint initiatives, such as "Shop Local" campaigns during the holidays (many cities are getting involved with Small Business Season through their chambers), small business resources, or economic development projects. Co-branded campaigns can be shared across both the chamber's and the city’s platforms, increasing reach.
​

Local media is an excellent resource for promoting your chamber’s content. While traditional press releases are great, there are also other ways to gain media attention. Keep in mind, there is a great need for feel good stories these days.

Partnering with complementary organizations can help you reach a new audience while providing additional value to your members.

Local community boards and online event calendars are often overlooked resources for chambers. Posting your content and events on these platforms can help you reach people who may not follow your chamber directly.

Identify influencers and community leaders who are well-connected and can help promote your chamber’s content to their networks. Perhaps some of them are even members of your board.

Bonus tip: If you want members of your board to share more of your chamber content consider asking them for their insights on a topic and include a quote from them in your article. People love to share articles where they’re quoted.
​

Work with local influencers to promote chamber events, content, or initiatives. Provide them with talking points or content they can share on their platforms such as local business success stories, upcoming events, or special projects. Using influencers is a great way to get your content out to younger professionals.

Ask high-profile chamber members or ambassadors to share your content on their social media or include it in their newsletters. Their endorsement can go a long way in increasing visibility.
​

While organic reach is great, sometimes it pays to give your content a little extra push but you want to be strategic about it.

When you notice a post is getting more engagement than usual, consider boosting it to reach a larger audience. This will help amplify the momentum it's already gaining. Never boost a low-performing post just so it will “get more views.”
​

Use targeted ads to reach specific groups who are more likely to be interested in your content. For example, if you're promoting an event for young professionals, create an ad that targets people aged 25-40 in your area.
​

Bringing people together at events is a powerful way to spread your message. The more engaging the event, the more likely people will talk about it and share it online.

Host workshops that offer valuable insights and hands-on training, such as "How to Grow Your Small Business," "Navigating the Local Business Landscape," “Writing Better AI Prompts for Business.”

Promote chamber members' grand openings or special anniversaries through all your channels. Tag them.

Encourage your chamber members and followers to share their experiences with your content or events. Write an article about your event and quote attendees. Again, people will share when they’re quoted.

Feature your members on social media and in newsletters to showcase their stories, services, and achievements. This gives your members a boost and they’ll share the content (make sure you send them a copy, so they know when it’s live), increasing your reach.

Run a campaign encouraging members and community followers to share their experiences at chamber events, tag the chamber in their posts, or use a branded hashtag. If you have trouble getting participants, make it about the business community. Encourage people to share things about their favorite businesses or what they’re most grateful for.

The key to getting more views on your chamber's content is to be strategic and creative. The more they see you, the more your message will resonate with them.

Remember, it’s a bit of a chicken and the egg conversation when talking about content—you want to create valuable content (in the eyes of your audience) to grow your audience but you must build your audience so they can see your valuable content (thanks algorithms). But when you provide meaningful content that resonates, and you use unique ways to get it out there, people will engage, share, and keep coming back for more.
​