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Are your small businesses looking for ways to stand out? Are they hoping to capture a larger portion of the holiday spend this year? Of course they are!

But how do they compete against big box stores with national campaigns? Through social media. Social media has a very low cost of entry and it is the perfect platform to showcase their warmth, personality, and the items and/or services they have to offer. Since the holidays are an opportunity to connect, share, and create lasting memories together, you want to help them use social media in the most effective way.

That's why in this season of giving, we've curated an array of exciting in-business event ideas, exclusive deals, and heartwarming initiatives to make the holidays special and help your community's businesses stand out.Β 

50 Awesome Social Media Posts and Sales Ideas

Social media builds connections and helps people see the heart behind each of your community's businesses. Feel free to share this list with your businesses to create a magical holiday season. They should tailor the posts to what works for this business as well as include their business' hashtag and #smallbusinessseason or whatever hashtag you're using for your community this holiday. After each post, you'll find a reason on why this will help them connect with their audience.

1. πŸŽ„βœ¨ Embrace the holiday spirit with us! Our store is now decked out in festive decor, and we're ready to help you find the perfect gifts. #HolidayJoy

People are frantically searching for the perfect gift. If you can help them, it takes a lot off their mind. Pair this post with a few gift ideas.

2. πŸ›οΈπŸŽ Unwrap the savings! Enjoy exclusive holiday discounts when you shop with us this season. #ShopSmall #HolidayDeals

It's been a rough financial year for many people. They're looking for the best deals and the greatest value.

3. β„οΈβœ¨ Sparkle and shine this season with our new holiday collection! Perfect gifts for your loved ones or yourself. #GiftIdeas

As mentioned in #2, value is important this year more than ever and there's something about items marked as part of a special collection or bundled together that feels like you're getting more for less.

4. πŸŽ… Guess who's coming to town? Santa! Join us for a special Santa event on [date]. Don't forget your wishlist! #SantaClausIsComingToTown

If you can't bring in Santa--we hear he's busy this time of year--create other photo ops in your business. There's no need to spend a lot either. Ask your employees. Someone may have an old costume that would be perfect for a photo.

5. πŸͺπŸŽ„ Sip, shop, and be merry! Join us for a festive holiday shopping night with complimentary treats and beverages. #HolidayShopping

Who doesn't want to feel like they've been invited to an exclusive event? As a bonus, the longer they linger, the more likely they are to buy.

6. 🌟✨ Shine bright this season with our limited-edition holiday products. Grab them before they're gone! #LimitedEdition

Fear of missing out is a huge motivator to drive sales. And the words "limited edition" Β  will make people crazy with the need to buy as it sounds like you're going to run out. EEEK!

7. πŸ§€β„οΈ Baby, it's cold outside! Warm up with our cozy winter essentials. #WinterStyle #StayWarm

If you don't sell warm things, change up the language to read that whatever you sell is hot, hot, hot!

If you're in a warm weather climate, change the post to read "Baby, it's cool inside." And invite people in for a break in the heat.

8. πŸ•°οΈπŸŽ Last-minute shopping? No worries! We've got you covered with extended holiday hours. #LastMinuteGifts

No matter how many times you tell people the holidays are coming, here are procrastinators. Help them out with ideas. They make quick buying decisions.Β 

9. πŸŽ‰βœ¨ Celebrate the season with us! Tag us in your holiday photos and use #CelebrateWith[YourBusinessName].

This can be really fun if you sell something unique. Invite people to take your items on their holiday travels.

10. 🚚🎁 Need it by Christmas? Order by [date] to ensure your gifts arrive on time. #ChristmasDelivery

Get to the bottom line. How long can they put off ordering without missing the delivery date? Share this information with your chamber too.

11. πŸŽ„βœ¨ Create memories with personalized gifts! Visit our store for custom options that make every present special. #PersonalizedGifts

Personalized items make it look like you spent all year thinking about them Β and the gift. Show people what can be personalized and how long it takes to do it. Many people avoid buying these types of gifts because they think it will take a long time.

12. πŸ¬πŸŽ… Sweet treats for the sweetest season! Indulge in our holiday desserts and goodies. #SweetSeason

People are always looking for hostess gifts, items for dessert tables, teachers' gifts, and more.

13. πŸŽβœ‰οΈ Give the gift of choice! Our gift cards are the perfect way to let your loved ones pick their favorite items. #GiftCard

One size fits all.

14. πŸŽ΅πŸŽ„ Rockin' around the Christmas tree! Share your favorite holiday tunes with us in the comments. #HolidayPlaylist

This is a very engaging post. Once you have some answers start waring song questions like "Little Drummer Boy" or "Silent Night." Watch people go to bat for their favorites.

15. ✨ Our store is a winter wonderland! Come take a stroll and discover the magic. #WinterWonderland

Take a picture of your open door inviting people in but let them see the decor for themselves.

16. πŸŽ…πŸ›οΈ Santa's helpers have curated the ultimate gift guide! Check it out on our website or in-store. #GiftGuide

Gift guides are so popular. You can put one together in a few minutes with Canva and ISSUU.

17. πŸ§£β„οΈ Bundle up in style! Our winter fashion collection is here, featuring the coziest scarves and sweaters. #WinterFashion

If you don't sell fashion, invite others to share their winter styling tips. Everyone could use those.

18. 🎁🎨 DIY holiday crafts! Join us for a fun crafting event where you can make your own festive decorations (or gifts). #DIYHoliday

These types of events are a lot of fun and they drive sales. They also create an opportunity to create more content for social media by taking pics.

19. 🚨 Flash Sale Alert! For the next 24 hours, enjoy extra savings on our best-selling holiday items. Code: FLASH24 #FlashSale

Invite people to follow you for more flash sales throughout the year.

20. πŸŽ„βœ¨ Spread the joy! Tag a friend (or someone who has made your year) who needs a little extra holiday cheer today. #SpreadJoy

21. πŸŽ…πŸŽ‰ Join us for a virtual holiday party! Wear your festive attire, and let's celebrate together on [date]. #VirtualParty

This can be fun especially if you couple it with something like a special VIP sale or unveiling.

22. 🍾✨ Toast to the holidays with our exclusive seasonal drinks! Available for a limited time only. #CheersToTheHolidays

If you sell drinks, share beautiful images of your cocktails. If not, you can also showcase different types of toasts with your items or services.

23. 🎁🌟 The more, the merrier! Enjoy BOGO deals on select items this weekend. #BOGO

Everyone loves a BOGO

24. πŸŽ„πŸ“Έ Share your holiday setup! Post a photo of your decorated space and use #MyFestiveHome.

People love to share their inner Martha Stewart.

25. πŸŽπŸ”– Stocking stuffers galore! Find the perfect little gifts to fill those stockings with joy. #StockingStuffers

Small gifts are perfect for stocking stuffers, hostesses, and a world of other things. Showcasing them is very helpful.

26. πŸššπŸŽ… Santa's Express Delivery! Order now for express shipping and surprise your loved ones with early gifts. #ExpressDelivery

Do you have a delivery special for locals? Make sure people know about it. That could be the difference between someone order from you and ordering from the "Zon."

27. πŸŽ¨βœ‚οΈ Get creative with holiday crafts! Tune in to our live crafting session on [date] and make something special. #CraftingFun

This can be a serious or funny way to show some talent. The potential for livestream is great and it doesn't have to be just crafts. You can show people how to tie a bow tie or froth a drink properly.Β 

28. 🎁🚨 Limited Stock Alert! Our hottest holiday items are flying off the shelves. Don't miss out! #LimitedStock

Keep people updated on your hottest items or create a little FOMO of your own.

29. πŸŽ…πŸŽ Naughty or nice, everyone deserves a gift! Shop our diverse range of holiday presents for all. #GiftsForEveryone

Invite people to decide whether they are on the naughty or nice list this year.

30. 🌟✨ Shine bright in our holiday photo contest! Share your festive photos using #FestivePhotoContest for a chance to win.

If you don't want to run a contest, invite people to post different themes every Friday such as "pets in costume," "kids in their holiday best," or "funniest nap photo."

31. πŸŽ„πŸ•―οΈ Light up your space with our holiday candles! The perfect way to create a warm and cozy atmosphere. #HolidayCandles

If you sell candles, share some of your favorites. If you don't talk about your favorite holiday aromas. Create a battle between popular smells like cinnamon or popcorn.

32. πŸŽπŸŽ‰ Gift-wrapping party! Join us on [date] for a fun day of wrapping gifts and spreading holiday cheer. #GiftWrappingParty

This is a fun and more social idea than simply hosting a gift wrap station or offering free gift wrap. It also gives you lots of festive content to use when capturing some of the holiday fun just make sure you don't share any images that will give away surprises.

33. πŸŽ„β€οΈ Share the love! For every purchase, we'll donate a percentage to a local charity. #SpreadLove

Giving makes people feel good. Knowing they're giving back to the community can be a strong reason to buy from you instead of another store.

34. πŸŽ…πŸͺ Cookies with Santa! Bring the kids for a day of cookie decorating and photos with Santa on [date]. #CookiesWithSanta

If you have the patience, it can be a great tie to create memories and content. Just make sure you have a release from the parents if you want to use images on your social channels.

35. 🎁✨ Our elves have been busy restocking! Check out the fresh batch of holiday goodies in-store now. #Restocked

When people have their minds on something special, knowing you have it can make them take a special trip to see you. Since you use "restocked" it will make them realize they need to do it sooner than later.

36. 🌲🎁 Eco-friendly gifts for a green holiday! Explore our sustainable and earth-friendly product options. #GreenHoliday

This is an important buying decision for many. If you carry eco-friendly goods, make sure people know. If you offer a service that is eco-friendly, market that as well.

37. πŸŽ„πŸŽΆ Caroling at [YourBusinessName]! Join us for a festive evening of caroling and hot cocoa on [date]. #HolidayCaroling

Again, great content generator. If you don't like caroling, put on your holiday music and get together with a business (or several) a few doors down to create a "Hot Chocolate Crawl." Each of you could offer a different type of hot chocolate or nibble. Speaking of...Β 

38. 🍭🎁 Sweet deals for sweet moments! Enjoy special discounts on our confectionery items this week. #SweetDeals

Sweets make great gifts and many desserts are just begging to be photographed.

39. πŸŽπŸŽ‰ Surprise giveaways all week long! Stay tuned to our social media for a chance to win exciting prizes. #Giveaways

Tell people to follow you and select the right permissions on Facebook so that they can see your posts more often. This makes them more likely to win and you able to get your messaging out.

40. πŸŽ„πŸ½οΈ Ready to feast? Share your favorite holiday recipes in the comments, and let's create a community cookbook! #HolidayRecipes

Another version of this type of post are the "this or thats" such as "pumpkin or apple pie?"Β 

41. πŸŽπŸ›οΈ Shop local, support local! Every purchase from [YourBusinessName] directly supports our community. #ShopLocal

Your chamber is out there with the shop local messaging, you want to be too. Share your favorite local businesses and they'll likely share your business as well.

42. 🌟✨ Capture the magic! Share your favorite holiday memories from our store using #MagicOf[YourBusinessName].

This works really well if you've been in the community for a while. If not, invite people to share their local favorites like "best place to take a Christmas photo."

43. πŸŽ„πŸ”” Jingle all the way to our store! Our holiday sale is on, and the deals are too good to miss. #JingleAllTheWay

Show case some of your deals. Drive those impulse buys.

44. πŸŽβ„οΈ Winter skincare essentials! Keep your skin glowing and hydrated during the colder months. #WinterSkincare

This is ideal not only for a business that sells beauty products but services as well. It can also be used for clothing or other items that would help skin such as Β "wear those scarves to keep down the wind burn" for instance.

45. πŸŽ…πŸŽ„ Santa's Workshop for Kids! Bring your little ones for a day of crafts and fun on [date]. #KidsWorkshop

If you're brave enough to host a kids' event, you can have lots of content. Again, be safe with media releases and respect those who don't want to be photographed.

46. 🚨 Flashback to our favorite holiday moments! Share your throwback photos from past celebrations. #HolidayFlashback

80s Christmas pictures are the best.

47. πŸŽπŸŽ€ Gift-wrapping tips and tricks! Join our live tutorial on [date] to learn how to make your presents stand out under the tree. #GiftWrappingTips

You can also do a video series on how to wrap tricky gifts (I see golf clubs.)

48. πŸŽ„πŸ‘— Dress to impress this holiday season! Explore our festive fashion guide for the latest trends and style inspiration. #FestiveFashion

You don't even have to be in fashion to use this. You could create a funny video about matching your clothing to your beverage, for instance, if you ran a bar.

49. 🌟✨ Light up the night! Share photos of your holiday decorations and tag us for a chance to be featured in our festive showcase. #HolidayLights

Take it a notch up and invite people to discuss holiday light preferences--big/small, white/multi, white/golden, etc. Invite them to share the best light display in town.

50. πŸŽ…πŸΌπŸͺ Cookies and cocoa for a cause! Purchase our special holiday treat box, and a portion of the proceeds will go to [local charity]. #CookiesForACause

This doesn't have to be cookies. Any box for a charity can be a win/win. You can even make the box a surprise of what's in it. If you do this, just make sure you tell them what the box is valued at so they'll be more willing to take the chance. You can also take a cue from TOMS shoes and send a box to a military person stationed oversees for every box purchased in your store.

In conclusion, social media isn't just a tool for promotion; it's a gateway to building meaningful connections and helping people get to know, like, and trust the businesses that use it. Help your businesses see its importance and how they can benefit by showcasing their own personalities. These post ideas are just the beginning. Encourage them to tailor the posts to make them their own because that's going to be how they win this holiday season.

Speaking of...

Make a big impact on small businesses and your chamber's success by participating in Small Business Season. If your chamber is not already signed up, go to https://bit.ly/sbs-2023. You can come in at the Basic Level or the Professional Level.


Small Business Season is not just a campaign; it's a movement to support the backbone of our communities. Together, let's make this year's holiday the most prosperous yet for our local communities!Β 

Join us for Small Business Season!

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