Chamber of Commerce Insights

Actionable Strategies and Resources for the Modern Chamber Professional

Chamber Basics: a checklist of what you should be doing for your members

If you're a chamber pro, maybe you've wondered if you're actually doing everything you should for your members. While every chamber and community are different, there are things we all should be doing.

What to Do When Your Chamber Event Flops

It happens to the best of us. No matter how much planning we do, sometimes a chamber event flops. Here's what to do what it happens.

Chamber Pro Sanity Survival Tips for Year End

Last week we covered how to help your member businesses thrive at the end of year. Now, we're looking out for you. Here are a few tips and facts to help you maintain your sanity.

From Frenzied to Flourishing: Helping Businesses Thrive at Year’s End

The end of the year can be a busy time for some businesses. If they're in the race for holiday spending, these ideas can help.

24 Activities to Celebrate Small Business

Your small businesses work hard and they're the backbone of your economy, providing many jobs for the community. This is the ideal time to celebrate them.

Awesome Social Media Posts to Celebrate Small Business Season

For small businesses looking to drive sales during Small Business Season, social media can be one of the best (and cheapest!) ways to do it. In this article, we provide social media posts you can copy as well as several ideas for drawing a crowd.

How Shopping Small Saves Money This Holiday Season

According to a recent report, 43% of middle-class Americans will be spending less on gifts this holiday. If you're one of them, you need to shop local.

7 Innovative & Fun Ways to Boost Local Shopping

Are you trying to get your community to support shopping small? Then you need to educate them on the "why" and help them have fun doing it.

Championing the Micro Businesses: How Chambers Can Make a Big Difference to the Tiniest Businesses This Holiday Season

Small businesses are as varied as large ones. If you're not assisting the microbusinesses, there's a market out there that could use your help and could advance your chamber's entrepreneurial mission.

Small Business Season: A Golden Opportunity for Your Chamber to Shine

Bolster local small businesses and help your chamber shine during the holiday season through participation in Small Business Season. This initiative provides an opportunity to showcase the unique products and services of local entrepreneurs, increasing foot traffic and boosting the local economy. Here's why you should get involved:

Capturing the Minds and Hearts of Gen Z at Your Chamber

Gen Z (1997-2012) is considered one of the most entrepreneurial generations in nearly 100 years. That could be great news for chambers. Here's how you can adapt your marketing to showcase your appeal.

Transform Member Engagement with Chamber Marketing Personas

This is the second part to the Camber Member Martketing Personas Demystified. In part 1 we talked about why chamber member marketing personas are so important. In part 2, we'll walk you through how to create them with examples.

Chamber Member Marketing Personas Demystified

In marketing circles there is a lot of talk about personas. But what are they and how can chamber member marketing personas help your chamber? We have the answers in the first of this two-part series.

Want to Create a Culture of Innovation at Your Chamber? Here’s How:

Innovation can have a powerful impact on your community. But how do you build a culture of innovation at your chamber? We have a few ideas.

7 Ways to Become the Employer New Grads Want to Work For

If you want to attract younger people to chamber membership, one of the easiest ways to do this is by first becoming an employer of choice for them. Here's how:

How to Write a Great Chamber Job Description

Have a chamber position you need to fill but you don't have time to write the chamber job description? Check out these tips and template examples.

Cultivating the Next Generation of Chamber Leaders with a Mentorship Program

As the search for chamber relevance evolves, it's essential for chambers of commerce to cultivate a new generation of leaders who can carry forward the mission and vision. That's where mentorship comes in.

The Hardest Part of Being a Chamber Professional

Taking a line from the Peace Corp, "It's the toughest job you'll ever love." Here's how to thrive as a chamber pro.

Keeping Your Heart in It: when the work doesn’t seem worth it

Being a chamber pro is tough. It can mean grueling hours and a test for even the most emotionally intelligent person. If you have struggled recently, we have some suggestions to get your passion back for the job.

Mastering Consistency: The Key to Unlocking Your Full Potential

Want to advance your career, have more time in your day, and/or accomplish more of your goals? Then you need to be more consistent in your approach. Here’s why consistency is important and how to achieve it.

8 Things That Are Likely Slowing You Down (and what to do about them)

As chamber pros, productivity and time are your secret weapons. You need time to launch the initiatives you want and to meet your goals. But without a productive use of that time, it doesn’t matter how much you have of it. You need both to be successful in your goals.

Economic Development Strategies for Chambers of Commerce: Driving Local Prosperity

Do you want to drive local prosperity and economic growth? Of course, you do! Here’s why your chamber needs to take a more active role in economic development.

The Art of Saying No: How to Be an Assertive Chamber Pro Without the Guilt

There really is an art to saying no in a friendly tone. This article will show how you can navigate requests with confidence and professionalism, even when they’re coming from a VIP.

Chamber CEO Executive Employment Contracts Primer

Most top business leaders agree an executive employment contract is part of every c-suite placement. So why shouldn’t all chamber of commerce CEOs have one too? An employment contract outlines what the board expects from the CEO and what the CEO can expect as part of their new role from a compensation and benefits perspective.

From Rage to Revenge: How Chambers Can Deal With Consumer Frustration

Consumer frustration is on the rise and it’s turning from complaints into rage and even revenge. Here’s what’s happening and ways your chamber can deal with this trend.

How to Create a Social Media Calendar That Engages Members

Ready to learn how to create a social media calendar that engages members? That helps them feel more connected to your chamber? Take a look!

How to Avoid the “Great Cancellation” for Your Chamber

Is your chamber of commerce in danger of becoming a casualty of the “Great Cancellation?” Here’s how to prove your incredible value and retain your members when other subscriptions and memberships are struggling.

Create Content that Engages Your Members

Ready to start creating content that engages your members? Here's a system for imagining, testing and creating content that will engage your members more than ever before.

What Is a Chamber Member Engagement Strategy?

If you don't know or you don't have one, it's time to create a chamber member engagement strategy. Without goals (and a strategy on how to accomplish them), it’s easy to get lost in the commotion of the day.

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